CONTENT CREATOR
& COPYWRITER
Looking for an experienced copywriter to energize your brand?
Look no further.
Sheria Mattis is a writer with a fresh, unique perspective, and experience with branded content. Specializing in social media copy, narrative comedy, satirical news, sketch comedy, and brand partnerships.
I have provided copywriting, content design, and user-generated content for Cash App, Waze, Netflix is a Joke, BUCK, Reductress and more.
EXPERIENCE
Cash App
Growth Marketing Copy & Strategy Lead, 2023-2024
Social Media Copywriting Lead, 2021-2023
Netflix is a Joke
Social Media Copywriter, 2021-2022
BRANDS I’VE
WORKED WITH
WORK SAMPLES
Awkward Money Questions
Cash App Socials wanted a low-lift series that incorporated their celebrity partners and solidified their product and brand identity. I created the concept, title, copy, and strategy for Cash App’s Social Media video series, Awkward Money Questions where celebrity partners answer rapid-fire questions about personal finance to give viewers insight into their personalities and an opportunity to get real about money.
Cash App
YouTube “How To” Series
I worked with Cash App’s social media team, developers, and customer care team to script a free-flowing series based on the topics and features Cash App users found the most difficult to navigate. I also helped cast these videos, providing a list of diverse and fun influencers, actors, and comedians who represented Cash App’s user base. The result is this video series.
Cash App
Evergreen Growth Marketing Redesign
When Cash App needed a complete redesign of their growth marketing strategy, I collaborated with Buck Design as part of Cash App’s in-house Growth team to create, copy, pitch design strategy, and conduct voiceover casting and direction for Cash App’s evergreen growth marketing reset. Here are 3 video assets from that campaign.
Cash App x BUCK
Bitcoin Market Manifesto
Cash App wanted to make Bitcoin accessible for new users at the 2023 Miami Bitcoin Conference. Our team made it happen with a live interactive Bitcoin Market, a peer-to-peer market where guests could shop “irl” and pay with crypto on Cash App’s Lightning network.
I worked with the Bitcoin team to concept and create this Bitcoin Market Manifesto to welcome them into the world of Bitcoin. The aim was to take the “bro” out of Bitcoin and redefine it as a new take on traditional commerce.
Cash App
“How-To” Series
Waze
Waze wanted an addition to their “how-to” video series to guide users in a fun, friendly, humorous way through their updated offerings. They contracted me to script, film and edit a UGC-style video about how to use their Sidekicks feature.
When Planned Parenthood of Greater New York needed a fun, funny, frank approach to their annual Spring Fundraising Gala, they contracted me to collaborate with Abby Terkuhle of Category5, Fran Drescher, and Leslie Jones to write the script for their animated production.
